Design and Print: A Powerful Combination

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I was recently fortunate enough to visit Van Straaten located close to Amsterdam. The place is an inspirational showcase of what is possible with digital printing and I just had to share this photo of an amazing print. The vividness of the fountain water, in particular, gives the impression of it being real when in fact it is a still print.

Just an example of what is possible with digital printing when it is allied with clever photography, design, vision and of course digital print.

I just think this demonstrates the power of digital printing in all its glory.

www.vanstraaten.com

 

 

 

Positive signs for the Dutch print market !

After years of decline in turnover the Dutch print industry has been able to increase turnover in 2016 (1.5% ). Production increased significantly more (+3%). Because of favourable circumstances in the internal market production will remain stable in 2017. The number of bankruptcies is at an all time low. This all according to ING.

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Turnaround for print sector
The combination of digitalisation and an economic crisis has hit the print industry the most. The turnover in the internal market halved in eight years time, the number of companies (not counting one-person businesses) decreased by a third. Specific segments such as packaging survived but had to battle a growing pressure on margin. 2016 seems to be the end of this negative turnover trend. The number of print shops will likely decrease further, mainly by age related ending of businesses and further consolidation. The transformation of the sector is not over yet, mainly because of technological advancement, but this will likely be a positive influence.

'This is great news for the Dutch print market and comes at a good time for the new show focused on Innovation in Print' says Frazer Chesterman - Co Founder of Pure Digital show.

Thanks to Marco at marco@blokboek.com for this strong and positive market information.

 

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Article orginally in www.blokboek.com

marco@blokboek.com

Free Digital Wallcovering Webinar Recording Available

Pure Digital and InPrint Show ran a really useful webinar on Friday focused on the Digital Revolution and Wallcoverings. The webinar featured experts in the field of development for wallcoverings manufacture and design. With insight into the latest trends, designs, challenges, and opportunities for digital wallcoverings, the webinar was free to attend, and 200 professionals took advantage of this opportunity. Click here to get your recording https://attendee.gotowebinar.com/recording/6763174473335521027

 

Steve Lister: A Convenient Truth - the Evolving State of Retail

Steve Lister is the Innovation & Sustainability leader at Konica Minolta Marketing Services. His role is to inspire brands, marketing teams & retailers to find new, impactful marketing ideas for on-brand print, packaging, and point of sale solutions and in this interview we talk about the changing retail landscape and print's continued role within it and I think that Steve provides us with some excellent insight about what has changed, and what is likely to change in the future.

Industry Support Builds for Pure Digital Show

Industry Support Builds for Pure Digital Show

The Pure Digital Show launched back on 26th April 2017 and has attracted strong support from some of the leading names in print technology including HP, Canon, Mimaki, Tonejet and Sihl as well as some of the leading associations such as SI’BON, IGI and DGI.

Is 'Digital Technology overload' an opportunity for Digital Print ?

It wasn't so long ago that your TV only had 4 or 5 channels and your phone was for making calls with. However, now we are constantly bombarded by an information overload. How can print survive in this crazy new environment ?

Put yourself in the shoes of a consumer right now. Just for a second. Imagine that it’s the 1950s. You consume as much content as you can. You likely frequent your local library. Perhaps you listen to the radio and watch the nightly news on TV. Maybe you also subscribe to, and read the entire, daily newspaper. Maybe your household receives a few magazines every month. That’s about it. There really isn’t a big difference between the information you know is available and the information you can consume.

Now, fast forward to 2017. You live in a 200-channel television universe, there are multiple daily metropolitan newspapers, apps, mobile phones, Instagram, facebook, google and the technology is exploding. Suddenly, there is far more content created than you can consume.

So, what do I think has happened? I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day.

                                                                                                           

 

Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. The bottom line represents the consumer’s ability to consume more content. Yes, it’s gone up – but only ever-so-slightly.

 

Now look at the top line (the information available). It’s sky-rocketing and shows no signs of slowing down. The consumer stands no chance of consuming much more of that wonderful content you’re creating than they could yesterday or they will tomorrow.

Credit to Andrew Davis at monumentalshift.com for this.

The gap between the two is the perceived opportunity gap. Marketers are trying to squeeze information about their products in the gap.

The biggest opportunity today is to be part of the information that people can consume and not in the area of overload - the Actual opportunity GAP .

I believe there is tremendous opportunity for Print to fit in the gap. This is all about creating quality content over quantity.

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So think about how to use all the digital content that is being created to elevate content to print – elevate shortlived digital successes to high quality printed products , extending the digital life span and reap the rewards for four to six weeks.

It also means we need to define our roles in this ever-growing world of content creation. In my opinion, this is why we see a huge interest in content curation over content creation. It represents the desire of the consumer to filter out the noise and get straight to relevant, high-quality content, given the limitations on their ability to consume.

So, where’s the opportunity? Content curation is certainly one avenue to pursue. Anytime you can help your audience find the best content, more efficiently, more often, you’re building trust.

However, in order to be successful at this, your brand must be perceived as a completely objective brand in the marketplace. Otherwise, your consumer has to find multiple curators and still consume more content to ensure they get the ‘whole picture.’ The content curation model is really designed to help consumers more efficiently find relevant content, not necessarily the best content.

The real opportunity here, in my opinion, is to create – and curate – the best content focused on one specific area frequently enough that you become the one brand that consumers look to for this information. It’s the opportunity of proving your brand is capable of creating and disseminating that content across media in a wide variety of formats.

So when it comes to creating the printed product then this becomes the opportunity to draw together the good stuff out there, disseminate and deliver something of value that is easy to consume.

If you’re just creating content for the sake of creating content, you’re not helping your consumers – you’re overwhelming them.

Thanks to paperkitecreative and Andrew Davis for the Digital v Print image and thoughts.

 

"A Designer cannot claim to have truly designed something until they also know how it will be made" Terence Conran

"A Designer cannot claim to have truly designed something until they also know how it will be made" Terence Conran

Terence Conran, a world famous designer once said: “A designer cannot claim to have truly designed something until they also know how it will be made.” And this is something we see as a key issue within the digital printing market. 

Design and delivery should not be mutually exclusive. Of course, this could sound like an obvious thing to say. But for digital print, and actually, print, in general, this does tend to be the case.