It is a simple question. But one much of the print industry fails to answer. What is it that creatives want from digital printing? Saying print done well is not enough. And especially so when print has to fight the budgets, glamour and attention of new media. In this webinar, we discuss the results of a recent survey which asks these kinds of questions and more, and we are delighted to have a great panel to help us.
Nancy Janes is the Global Head of Brand Innovation at HP and has a wealth of experience in digital printing but also with understanding what it is that brands want from digital printing. "Digital printing has an untapped potential to authentically elevate storytelling & challenge the category, not the consumer. Details matter and my team's purpose is to enable Brands, Agencies, Publishers & Designers to re-think print."
Also joining us is Vincent Van Herk who tuns Driven by Design. Vincent also has a considerable amount of experience with bringing to life inspiring digital printing. Vincent says, "Creatives want to be able to work in partnership for a project, they want an understanding of the content and intrinsic passion from the people they work with to help translate their ideas to reality."
Hosted by Frazer Chesterman, Co-Founder of the InPrint and Pure Digital Shows, and containing key insights from recent surveys and research, we hope you can join us on Friday for Bridge the Gap! If you cannot, register anyway, as we will give you access to the FREE recording.
Register here https://attendee.gotowebinar.com/register/4779026576481729793