Leoxx - Growing Demand for Digital Decor

Leoxx work with Rabobank

Leoxx work with Rabobank

Leoxx is a company that is fully focused on floorcoverings in contract industry, PVC carpets, carpet tiles, liquid flooring, wallcoverings and upholstery. Leoxx does not print the products but are a trading house that offers the service, and the advantage is the superb links with the creative industry including many architects. 

Where do your materials and products come from?

Our materials have been imported from all over the world, Germany, France, India, China and Belgium and we have a lot of Dutch customers. We are a trading company started about 30 years ago and Leoxx comes from the name of the owner Leo = XX is from the brand MEXX which is a fashion brand.

So you are a trading company, how does this work?

It is only contract work and everything we sell and we don’t have a lot of stock. The production of the print material comes from Germany, Belgium and Holland.

How did you develop your digital décor line?

Ab Oosterhof, a designer we work with, started producing printed carpet himself and we aligned with him and saw the transition from standard materials, to unique then we introduced to architects in Holland and we developed a wide range of expertise = so much so, we developed a brand Prints van Oranje and this has proven to be very successful.

How strong is the growth of your digital décor business? 

We see 40% in one year. So the growth is amazing. Next year will be 25-30% at least.

What is pushing this growth?

The hotel branch is huge for us. So printing onto carpets, form 2 x 3 till 4 x 6 metres and offices want unique layouts. And they want to spend time on creating the right materials, the architects want to show how they can be different to the market, retail as well as home décor.

But ultimately, the consumer world is changing things. Everyone wants a uniqueness and this is important today in this busy world to stand out.

For example, the Inntel hotel in Eindhoven used to be a Philips building, and they brought this heritage into the hotel design, and each floor is considered unique and stand out and makes it unique and people talk about it, share in social media. It works!

(Collection of textile examples, click on image for more)

Who prints for you?

2 or 3  and mainly in Germany on flooring and 2 or 3 companies that print textile, wallcoverings, curtains, upholstery. The will use Chromojet, inkjet, flatbed, roll to roll all of the techniques, and the technology can be widespread whatever is right for the job.

In your opinion, what do the creatives want?

They want a one-stop shop. They want simplicity. They want one person to speak to them about all of the interior production.

One of the keys is we know what they look for. We know they are not that bothered by how it is printed. They are keen to collaborate and want to know what is possible.

The printing industry is an industry which produces. We don’t produce, we offer a service and the printing industry are mainly focused on end users and we focus on the source of creativity and it is not price driven in the same way. The value is in what we can do for our customers.

Being a good printer isn’t necessary and we subcontract as the value is in our ability to help. Not just to print.

As a result, we can offer the right solution for the right environment. When we print a carpet it is a big investment – so only a few companies can do this in Europe. We have the relationships with them and can offer the solutions. 

Do we have competitors?

Yes, we do, about 3 to 4 bigger companies in Holland. But our advantage is our position and the way we operate.

How do you see this developing into the future?

The consumer market will grow and in a couple of years, online tools will enable consumers to design and print their own interiors. The retailers they have to focus on the online market and will be forced to work on these tools. On the contract market, this will definitely grow some more, and the leisure hospitality market the most.  

The acoustic solution branch will have more digitally printed solutions. I see more material, and ink will grow in its eco-profile.

I can see only growth for digital as it produces just enough and you don’t have waste material and the sustainability issue is great.

For more information check out www.leoxx.nl

Collection of different application examples (click on image)