I recently interviewed Brian Griver of Griver Design as he will be joining me on a design panel in Amsterdam on Tuesday 17th April at Pure Digital to discuss – What your designer wants from Print?
Tell me something about your career history?
The majority of my career has involved me working across multiple design disciplines Brand, Environmental, Digital & Print. I find it incredibly exciting and inspiring when I can make as many as possible cross over in these areas, in terms of graphic language and both print materials and techniques.
What is the focus of the design work that you do?
My main focus of design is creating Brands, Brand Development and Brand Experience for Event and Retail. This usually covers a broad area of design rollout which includes small scale Promotional Print to large scale Environmental Graphics, Lighting, Sound, Web and Film.
What are the elements that really create a ‘WOW’ for your clients today?
Exploring new tactile materials, print methods, light installations, soundscapes and smell which are all ways to heighten brand experience. I think clients are now craving new ways to be part of the physical work.
Tell us a little about some of your client projects –Florence and The Machine &
Florence + The Machine:
Working exclusively with Florence, we created a bespoke Jewel box entitled ‘Chest’.
Containing unique elements that represent the feel of Florence’s debut album Lungs.
The limited edition numbered run of 190 bespoke case boxes are made with luxe fabrications with hand drawn artwork by Florence and a personal handwritten letter.
Goddard Littlefair Interior and Architecture:
Goddard Littlefair is a luxury interior design studio, working on multi- award-winning hotel, hospitality and spa projects across the globe, as well as high-end residential schemes.
Their brand needed to reflect their ethos which is all about combining aesthetic perfectionism and boundless curiosity. Therefore all print communications created needed to reflect these qualities by exploring print techniques, materials and binding.
What kind of printers do you work with, and what might make you change supplier?
I work mainly with RHM Graphics, Stylographics and Service Graphics. I would be open to work with new suppliers who were willing to do tests and experiment with new materials and techniques and also invite me into their workshops to show me around. I think it's very important to build this connection.
How important is ‘understanding’ in the relationship between designer and customer?
The understanding and relationship is paramount! Several times I have gone to the print workshop to discuss the brief and come away inspired to try new techniquesor have been shown a new material which works even better than I had envisioned.
The creative trust and passion between Designer and Supplier to create something great cannot be under estimated. It not only creates some surprising results but also makes the whole process happy and enjoyable.
What does the future hold for design in areas such as retail and interior décor?
Due to the fact that nowadays you could choose to buy, socialise and practically live in your screen. I think this can now be turned into a major advantage to the print community by providing even more opportunities to explore new tactile materials and ways to experience brands in the physical world. Now more than ever clients have the appetite and curiosity to explore more experiential solutions for their customers to engage with their brand. This also creates more memorable moments to photograph that can be feedinto their social media channels.
Brian will join us at PURE Digital for a panel discussion on April 17th at 11.00 am in the Showcase theatre.
He will also be at Sign and Digital UK on Wednesday 25th April to discuss the challenges of design and print.
Register for Pure Digital at www.puredigitalshow.com