Pure Digital 2019 will take place 23-24 October in Eindhoven representing a move closer to innovation and design for the second edition of ‘The Digital Print Event for the Creative Industry.’
After a period of consultation with leading exhibiting companies and representatives from the creative industry, for 2019, Pure Digital will gain an upgrade in terms of its location and timing as it becomes ever more closely aligned with the creative focus of the market.
Frazer Chesterman enthuses, “We are excited about this development. The vision and mission for this event remains to connect innovative digital printing with décor, design and retail creatives. The move to Eindhoven for an event which takes place during a week renowned across Europe for design excellence and innovation gives us an even better platform for creativity for digital printing.”
The gap between the printing and creative industries remains the single biggest impediment to growth for digital printing according to findings from the Pure Digital 2018 Market Survey. The first Pure Digital Show which took place in April this year in Amsterdam began a process of connecting both industries with an event focused on inspiration and innovation for digitally printed décor, retail and wide format printing. Pure Digital 2 Promises to enhance this further with an event for the creative industry in a location known for innovative value in design and production.
This development is roundly welcomed by both the design and print communities.
Design and Print Community enthuses about Pure Digital 2018
Interior designer, Hil Driessen: “The Pure Digital program will enable synergies and cross-fertilisation across the different creative and the digital print sectors. And it was also a nice event to meet and discuss with people and to get an idea of possible new applications, and the most recent developments for the interior, retail and hotels sectors. Collaborating with FM Brooks and the Pure Digital team was also an enjoyable experience.”
Christoph Gamper, CEO, Durst: “We know our customer community within the large format graphics market very well. At any major graphics show we mainly (90%) see people we already know. I am a believer that we need to meet people outside of our immediate customer base to understand what our ‘customers-customers’ want. The creative people are now the people we need to know and understand. Our decision to participate in Pure Digital, and reduce our appearance at traditional graphic shows reflects this. For a healthy future, digital print must break new boundaries and connect with new communities, only by committing to this will this technology demand continue to grow and develop. Pure Digital as an event and initiative is something that Durst supports, the first show was a good step forward and we look forward to being part of its continued growth, development and success.”
Dennis Hoogendoorn, Canon Netherlands: “At Canon, we fully believe in the endless possibilities of print for interior décor, retail and packaging. So from the start, we supported the vision of Marcus and Frazer to bridge the gap between the print and creative industry. Even though Pure Digital didn’t reach the initial amount of stand-holders and visitors, we see this as a starting point of an industry-wide approach to inspire and bring the industries together. To create an Eco-system, where the print industry can unleash the power of print, while educating the creative industry of the endless possibilities that print can provide to their business. I would like to congratulate FM Brooks on realizing the first milestone in this journey!”
Sabrina Slagman of Probo: “Probo chose to take part in the Pure Digital Show because as an innovative organisation we support new and innovative initiatives regarding print. The aim of Pure Digital was to bring people together to learn and connect in new ways and to showcase creativity instead of machines or materials. This aligns with our vision of inspiring (potential) clients with surprising ideas on how to use the products and helping them in growing their business together with us. The dynamics of our networking café next to the educational sessions created a positive vibe. We look back upon a refreshing event of which the organisation wasn’t afraid to approach the traditional printing exhibitions in a different manner.”
John Corrall, “IIJ joined Pure Digital Show as a founder exhibitor as our technology offers a unique freedom to designers and creatives for outstanding digitally printed wallcoverings. This event, despite not being large offered us a much targeted way of meeting new people interested in the potential of our technology. Visitors were updated on IIJ’s development of a full speed industrial wallpaper-production capability using digital technology developed in collaboration with our partner Konica Minolta. The solution competes with conventional printing methods on productivity, print width, speed, ink performance and cost-per roll and gives designers the freedom they just don’t get from traditional analogue wallpaper printing technology. Visitors have been taken aback by just how good it all looks, these are perfect examples of how the digital technology has progressed and we have been delighted at the response from visitors to our stand.”