Maria will describe some of the opportunities in the ‘new world’ of digitally produced décor and surfaces, based on her recent “Dusty” project.
Maria collaborated with Jorunn Tharaldsen, a professional photographer for interior décor and a trend expert at Modena, on a project capturing images of interior elements from Norwegian heritage buildings, including the stunning interiors in the Ladies’ Hall of the Gimle Mansion. These images were collated into a book called ‘Dusty’, co-authored by Horgen and Tharaldsen to catalogue the interiors and their colour palettes.
Working collaboratively alongside Tharaldsen to optimise the digitally captured images, Canon was able to demonstrate how wide format printing technologies could be used to reproduce the Gimle wallpaper design in a variety of customised colours adapted from the original. As a result, Tharaldsen and Horgen decided to develop this project as business proposition, reproducing these atmospheric historical designs for sale to 21st century customers.
In January 2018, the ‘Dusty’ designs became commercially available with a launch to the interior design community at Oslo Design Fair. The consistent use of ‘dusty’, muted colours from the rooms inside the historical buildings gave the designs their name.
Hosted by Richard Askam, WNC