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Unleash Creativity: Bringing Ideas to Life with Digital Print with Mathew Faulkner, Canon Europe

Mathew Faulkner will explore the unique creative, commercial and technical advantages of digital print in enabling personalised and customised design, sharing a portfolio of inspiring examples from a range of Canon customers active in interior décor, fine art and photography.
Mathew will explain how the flexibility of digital print technology means that interior spaces can be refreshed and updated quickly, adjusting designs in line with customer demand. This is demonstrated through a ‘home-street-store’ experience, illustrating the role of targeted customer communications, promotional graphics and décor in the extended customer journey for the conceptual ‘Elemental’ beauty brand campaign.

Hosted by Marcus Timson, Co-founder Pure Digital

 Mathew Faulkner, Canon Europe

Mathew Faulkner, Canon Europe