Terry Raghunath, Business Development for Printed Decorative Applications, HP

"The growing demand for digital decor has been an inspiring trend which HP is proud to be associated with. Linking to the continued rise of self-expression, short run and customised production, HP latex technology that enables digitally printed wallpaper is liberating designers, empowering creatives and delighting customers at the same time. We believe Pure Digital is a great new event that has vision and a clear purpose to inspire the creative industry and HP is delighted to be a lead player in this event."