The Pure Digital Mission
Consumer change is driving demand for personalised experiences and products, and digital printing is perfectly positioned to grow as a result of its unique ability to meet this demand.
However, according to our latest Pure Digital Survey, the biggest barrier to growth is the continued gap between the creative and print industries.
The Pure Digital Show will bridge that gap.
Unlike traditional print-based tradeshows, Pure Digital's event format, content and mission have been specifically designed to appeal to the creative industry including creative directors, architects, interior designers, graphic designers, marketers and print service providers.
Pure Digital will inspire the creative and marketing industry with the innovative power of digital print.
Brands are being forced to adopt digital, in order to stay relevant and to respond to a fast developing consumer landscape. The increased demand for short run, customized production means that the entire creative supply chain is now under pressure to utilise the value digital technology provides.
Print has always enabled an emotional connection, whether this is décor, packaging or retail focused print. Digital print takes this one step further with its ability to cut through the noise and communicate directly with consumers to influence purchasing decisions, to produce a unique experience or fast respond to changing competitive scenarios.
The continued shift of consumer purchasing to online retail means brands have become retailers and shops have become showrooms. Many big brands are changing how they connect with customers.
Retailers, Hotels, health resorts, gyms, restaurants, hospitals, schools etc. are all exploring the new possibilities that digital print can offer for creating engaging experiences and improving the environments that they inhabit.
As a result, digital printing is becoming part of an end to end experience, from decor to packaging.
Up to now, there has been no event that has targeted the creative industry by showing them the potential digital printing can give.
The Pure Digital Show is that event.