Pure Digital - The Digital Print Event for the Creative Industry

The Venue

RAI Amsterdam
Hall 12, Entrance C
1078 GZ Amsterdam

With a superb location in Amsterdam City and its close proximity to Amsterdam Schiphol Airport, RAI Amsterdam is one of Europe's most attractive and innovative conference and exhibition centres.

Perfectly situated in one of Northern Europe's most creative capitals, Amsterdam, it enables Pure Digital to benefit from the city's vibrant community of 40,000 creative businesses.

Pure Digital is co-located with Building Holland, the leading construction exhibition attended by 15,000 architects, interior design, and production companies offering a relevant audience and added value for visitors to both events. 

Dates & Opening Hours

By car

RAI Amsterdam is located on the ring road A10 (exit 9) and has ample parking facilities under and around the building. We advise that you make as much use of public transport as possible. If you are using a navigation system please use the following address: Europaplein 22, 1078 GZ Amsterdam.

From the direction Rotterdam / The Hague

Take the A4 towards Amsterdam, past Schiphol Airport. After about 10 km take exit 9. At the traffic lights go to the right and follow the signs that indicate the route to the parking garages.

From Utrecht / Amersfoort

Follow signs for A10 towards The Hague / Den Haag and take exit 9. At the traffic lights, turn right and follow the signs that indicate the route to the parking garages.

Where can I park?

RAI Amsterdam has ample parking facilities under and around the building. For Pure Digital and Building Holland you can stay in P1, P2 and P3. The opening hours of the parking garages are from 07:00 to 24:00. Parking is at your own risk.

Rates: a parking ticket costs € 18.00 per day. Motorcycles can park for free.

With public transport

NS Station RAI is located on the route between Duivendrecht Station and Schiphol Airport and is easily accessible from all directions. From the station you can walk to RAI Amsterdam in a few minutes. Information regarding routes and timetables can be found on www.9292.nl  or on the NS Reisplanner.

RAI Amsterdam has a good connection to the tram, metro and bus network in Amsterdam and surrounding areas. Tram line 4 stops in front of the entrance and offers an ideal connection with the Amsterdam city center.

From Amsterdam CS station

Use tram 4 to RAI Amsterdam (stop Europaplein) or metro line 51 in the direction of Westwijk (stop Amsterdam RAI).

From Amsterdam Amstel station

Use metro line 51 (stop RAI Amsterdam), bus 65 in the direction of KNSM eiland / KNSM Island (stop Scheldeplein) or bus 62 in the direction of Lelylaan (stop Europaplein).

From Amsterdam Sloterdijk station

Use metro line 50 in the direction of Gein (stop RAI Amsterdam).

From Amsterdam Duivendrecht station

Use passenger train towards Schiphol (stop RAI Amsterdam) or metro line 50 in the direction of Isolatorweg (stop RAI Amsterdam).

From Amsterdam Lelylaan station

Use bus 62 in the direction of Amstelstation (stop Europaplein).

From Amsterdam Zuid / WTC station

Use bus 65 towards KNSM eiland / KNSM Island (Scheldeplein stop) or metro line 50 towards Gein (stop RAI Amsterdam).

You can buy a GVB 1-hour ticket in the tram and bus (disposable card only). This ticket can also be purchased at the GVB Tickets & Info desks and at the vending machines in the train and / or metro stations. With this ticket you can travel for 1 hour on all GVB tram, bus and metro lines.

Your Stay

Hotel stay

Through this website (managed by RAI Amsterdam) you can choose from several hotels near the RAI at a competitive rate.


Do you want to have a bite to eat somewhere after the fair? In the vicinity of the RAI Amsterdam there are various restaurants such as:

  • The Roast Room
  • Restaurant Café Goos
  • Beach South
  • Restaurant Parkers

For more options see www.iens.nl